LC Waikiki brand was born in 1985 in France when French designer George Amoual and his partner decided to create a new brand based on bright colors and modern designs and market it in the French ready-to-wear sector, and after that it continued as a Turkish brand with many branches throughout the East The Middle East, Africa, Asia and Europe, and this branch is located in the Ataturk district of Istanbul, and is considered one of the favorite stores for many fashion lovers.