Opened in 2004, Samzigel in Insadong is a traditional shopping and culture complex that preserves the traditions of the famous Insadong region while complementing it with modern and comfortable facilities. Around the courtyard is like a stream. Along this road there are about 70 shops, including small workshops. The first floor features art shops and restaurants designed around the central courtyard, providing an opportunity to visualize the Korean traditional market, while the second floor houses several handicraft shops. The third floor includes various clothing and accessories, and the fourth floor includes places to relax, including cafes and exhibition spaces.