It is a social enterprise and operates the world's largest art gallery of decorated elephant figurines. Created by artists and celebrities, each "Elephant Parade" statue is a unique piece of art. Life-size elephant statues are displayed in international cities and raise awareness of the need for elephant conservation. Limited edition, handcrafted replicas and a selection of products are produced from the exhibition elephants. It tells the story of Elephant Parade's 10-year life and shares his mission to protect the endangered Asian elephant and the conservation projects he supports.