It is a national program launched by the Saudi Commission for Tourism and National Heritage in 2012, through which it sought to emphasize the importance of the art of photography as one of the main elements contributing to the upgrading of the tourism system in the Kingdom, in addition to adopting the promising Saudi talents in the field of photography and encouraging them to highlight the tourism potentials of the Kingdom through programs Colors and its various activities throughout the year, starting with the annual competitions for Colors of Saudi Arabia, through the continuous trips of photographers throughout the year, the mobile exhibition of the winning photos in the competition, and the Book of Saudi Colors that documents the best winning photos and participation in the competition, and ending with the large annual forum that includes an annual exhibition of photos The competition, and pavilions for the participating parties, in addition to a rich scientific program of training workshops and practical sessions that showcase everything new in the world of photography and film. The exhibition will be held at the Riyadh International Convention and Exhibition Center.