The Casa de la Fiesta is a museum used to store and display traditional items used in the Folkloric Entourage, a procession held in honor of the city's Santa Tecla Festival, and has been declared an official Spanish tourist site. The exhibits offer a historical perspective on the ceremonial procession, as well as superstar competitions or "human castles", which have their origins in street performances in medieval Europe since 1321. This museum includes three exhibition halls that immerse visitors in the festive atmosphere, and a fourth hall for audio performances. Visual, where modern technology is used to recreate symbolic ceremonies.