Focused on the art of photography in Los Angeles and California, this museum is a cultural destination dedicated to presenting both digital and print photography in an artistic environment and space. The space features the latest (4K) digital technology as well as traditional prints of some of the world's most famous photographers and a selection of emerging photography talent. An initiative of the Annenberg Foundation and its trustees, the venue is the first cultural photography destination in the Los Angeles area that creates a new paradigm in the world of photography.