Samsung Delight is a global promotion and exhibition center for Samsung Electronics, where visitors can view the latest Samsung consumer electronic products, and the word "d'light" in the name refers to the overlap of the two words "digital" and "light." (Light)", in order to connect their vision of being "a guiding light for the digital world" and lead consumers to a completely new lifestyle through digital technology. The building consists of three floors with the first floor being a showcase for Samsung technologies and devices, the second floor being a journey into the future with Samsung solutions, and the basement floor (B1) being the flagship store where various Samsung devices are available for purchase.