Samcheongdong is the most elegant neighborhood in Seoul. It is located near the stone-lined street of Gyeongbokgung Palace, and many artists have frequented it over the years, so the neighborhood has become known as a unique art district. Samcheongdong-gil Street is dotted with many museums, art galleries and restaurants Trendy cafés and distinctive shops, some traditional, some modern, but all unique and colourful.