The farmers and crafts market in La Matanza de Asentejo is a symbol of rural identity and a revival of the town's agricultural sector, whose fertile land forms a landscape of vineyards, potatoes, vegetables and fruit trees. The place serves as a market for local farmers where they can market their produce directly where freshness, variety and quality of the products are assured, along with the friendly and familiar treatment of the vendors. The visitor can also find samples of local crafts and livestock products, and the market is strategically located next to the Carrera General del Norte.