This distinguished store is managed by Mr. Mohamed Youssef, one of the third generation members of a family that is all jewelry makers and specialists in arts and handicrafts. Mohamed has been able to create the store a wide reputation among locals and tourists alike, because he applies his knowledge of gemstones and design skills that I passed on from his grandfather and father on the goods he sells, as he is considered one of the best jewelry designers in India, and his designs have earned him local and international awards. The store sells many other goods, including soft carpets made of silk and wool, and some fashion pieces.