It is the oldest commercial art gallery in Africa, and the venue was established along a dusty street in the Johannesburg mining town, Evarard Reed has developed since its inception with prominent artists working in South Africa, and during the 20th century, a large proportion of South Africa's most important paintings and sculptures is the inner gallery area in central Johannesburg, the gallery has also been involved in sourcing fine art from world-renowned artists and continues to do so, over the decades, deeply stimulating the tastes and sophistication of art collectors in a country somewhat isolated during apartheid, and is at its core A gallery dedicated to displaying paintings and sculpture by the best modern and contemporary artists of South Africa, it also contains a center for the development of young artists' careers, which is a critical component of the gallery's mission.