In the year 2013, the first branch of Coffex Café was opened, and at that time it caused a revolution in the market and a great media hype, because its prices were very low compared to other coffee chains in the country. The place displays all the drinks and dishes on the menu at a price of 6 shekels, which is equivalent to one and a half dollars Just. The Allenby Street branch offers all beverages such as cappuccino, espresso, American coffee, fresh fruit juices, and many dishes such as pasta salad, and pastries such as croissant with chocolate filling.