Centum Industrial City Complex is a new urban development project in Busan that has become Korea's most sought-after shopping destination and a major symbol of all things fashion. It is also home to Shinsegae Centum City; The largest department store in the world, as well as Lotte Department Store; A favorite when it comes to luxury brands, visitors are drawn not only to the city for its elegant shopping options, but also for the variety of nearby attractions such as Haeundae Beach, Busan Aquarium and Nurimaru Abik House, offering visitors and residents hundreds of fun activities to do every day.