Having been transformed into a cultural tourist attraction to promote the advancement of Korea's film industry, Paif Square has contributed to the status of the new Busan as an international cultural tourism city. Star Street and Festival Street, and on the eve of the International Film Festival every year, many cultural events related to cinema and celebrities take place in the square, and in recent years, the square has grown to include more than just movie theaters, but also shops and entertainment facilities. Which attracts an increasing number of young visitors.